HACIÉNDOME EL SUECO

The article Application of Machine Learning Algorithms to an online Recruitment System   is an interesting paper that describes a Machine Learning (ML) methodology to make the hiring process more effective. I thought it could be a good example to talk about ML and reflect on the massive selection processes we face today.

I happened to be having a coffee with a friend and his wife when their daughter came to the living room and started to talk about the world of ancient Rome. 

"So you fail, so what... Now, bounce back!" was the title of one of my favorite articles in the 90s. It tells the story of Sergio Zyman, marketing Director of Coca Cola who introduced New Coke. Do you remember? The cover story in Fortune Magazine  from May 1, 1995 starts with "if ever there were a failure destined to kill a career, New Coke was it." Sergio was then the marketing man behind one of the most disastrous product launches in the 20th century. After leading successfully the introduction of diet Coke, he proposed to replace the classic Coke with a better-tasting cola, label it "New Coke," and, probably his greatest error,  not leave the old Coke on the market. Alter this project, he left the company.   Nevertheless, seven years later he came back with a promotion.  Goizueta, Coca Cola´s CEO at the time, argued that: "We became uncompetitive by not being tolerant of mistakes." The article mentions other...